Home Durex
Durex - Concept & implementation

About Project

Durex presents a unique experience: condensing two weeks of dating into two minutes of fun. There are countless ways in which a couple can connect, form a bond, or strengthen their relationship. But usually, it takes time and effort: date nights at restaurants, films you don’t really want to watch with expensive movie tickets, clubbing. What if there were a way to skip all that and get to the fun part as quickly and effortlessly as possible? Here’s where Durex steps in. We’ll compress two weeks of dating into two minutes of effortless fun so you can get to the fun part (if you know what we mean). You step into the Durex area and become the protagonist. Grab a flower from the flower shop, share a bite at the restaurant, watch a short film courtesy of Durex, listen to your favorite banger at the club, and then be on your way to snuggle. We’ll provide you with a gift on your way out so you can be safe and sound. Two hostesses at the front will explain what’s going on. We’ll speed things up for your date; just step inside and get to the fun part in two minutes.
Client
Durex Romania
Duration
1 month